Our Markets

We command over 90% of the Malaysian Market (East & West Malaysia) for our Grease Products.

We are rapidly increasing our market share in our Lubricant and other Petroleum Products. Our intrusion into the Global Market has been initiated with China, Brunei and Myanmar (in discussions), we aim to strategically expand into other Asian Countries firstly with our brand which is gaining prominence and recognition for high quality and standards.

A key consideration for any potential entry into Asia would be a solid understanding of the characteristics of the different opportunities available in the various markets in the region. The more established a market is within a particular industry, the greater the competition is entrenched in that target segment. One has to weigh the balance between the pros and cons of heading into a crowded market, or potentially carving out a foothold and helping lay the foundation for a particularly undeveloped industry elsewhere. Research suggests that today, forty per cent of global economic activity is now occurring in Asia, and world growth is expected to continue being led by Asia over the next decade.

Half the world’s population currently lives in the many diverse nations that comprise Asia, and every day, the number of people living in Asian cities grows by more than 120,000.

With figures like these, very soon Asia will not just be the biggest global producer of goods and services; it will also be the biggest global consumer.

Undeniably, Asia’s re-emergence as the world’s most dynamic economic region has focused many minds on the opportunities and challenges of what we see as the Asian century.

Although each market presents unique opportunities and challenges, businesses should rest assured that they are not alone in trying to interpret and understand these challenges with regard to localisation, regulatory, security, and accessibility concerns.